How to Start Using Twitter for Your School

FIRST: To create a Twitter account, please use your JEFCOED email address.
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Step 1 – Reserve a Twitter ID for Your School
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Even if you’re brand new to Twitter, and have no idea how to use this social media channel, your first step should be to reserve a Twitter ID for your school. This is a very important step. Choose your school’s Twitter ID carefully because you can’t change the name once you’ve selected it. Here are some things to think about as you select a name:

  1. Your school’s Twitter ID will be limited to 15 characters.
  2. As you select a name think of your branding and how you want your school to be known. If your formal school name is longer than 15 characters is there a shorter name or nickname for how your school is known?
  3. We would recommend that you don’t use any special characters or spaces.

Step 2 – Personalize Your Twitter Profile
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Nothing is more unprofessional than a Twitter account with the default egg profile photo. After you create your account you’ll need to personalize your profile. Here is a list of things you should complete:

  1. Upload a profile and cover photo. We would suggest that you upload your school logo, school mascot, or even a well-known image of the school.
  2. Enter the school name, location, and school’s website.
  3. Complete the bio section with a general description of your school.
  4. Navigate to the Design section and select a solid background color that is one of your school’s colors.
Check out our district’s Twitter profile here for an example:  https://twitter.com/JEFCOED

Step 3 – Begin Listening

The first step in using any social media channel is to begin by listening. We hope that through listening you will learn about Twitter by participating. In order to begin listening you should begin following other schools and people on Twitter:
  1. We’ve created a list of our own JEFCOED accounts throughout the district. Here’s a link to a list of accounts we suggest you follow: JEFCOED Social Media Directory Link Here
  2. We would also suggest that you follow other schools and educational accounts to see how they are using Twitter.
  3. Finally, we encourage you to check out the Twitter Help Center to learn more about the specifics of Twitter and its functionality.

Step 4 – Participate

After you’ve listened for a while and gained a better appreciation of how people use Twitter it is time for you to tweet. As you begin to think about information to tweet DO NOT answer the question, “What are we doing?” but rather answer the question, “What do we find interesting?” As you tweet information experiment with the days, times, and information that you tweet. See which earns the most retweets and engagement.

Remember, Twitter is part of your school’s inbound marketing strategy and as such you should tweet information that people will find helpful and interesting. As you begin to search for content to tweet for your school please read: Ways Your School Can Use Twitter Link Here. Remember to experiment and track your tweets in order to determine the best times and days to tweet information.

Step 5 – Promote Your School’s Twitter Account

  1. Put links to your Twitter account on your homepage, blog, and school’s Facebook account.
  2. Put links to your Twitter account in your email signature.
  3. Promote your Twitter account in your school’s newsletters and parent communications.
  4. Put posters up around school announcing your Twitter account.


Step 6 – Page Roles and Other Resources


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